" Alchemy is both a philosophy and a practice with the aim of achieving ultimate wisdom"

All in the name

Qdos ku dos, n credibility, fame, renown, prestige. [Gr kydos glory]

-ology. The combining element is properly -logy (qv). -

n ~ology (ol-e-ji) a science which name ends in -(o)logy; any science

As depicted in the logo images, the elemental energies of air, fire, earth and water are blended (utilising the alchemists' mysterious substances and focus on one's intended creation), in order to transform imperfect conditions - or as yet unrealised leaden state of mind, start-up or growing venture - into the gold of perfection.

As above, so below. The science of kudos.........so, now you know.

Incidentally, did you know the computer language DOS was also called QDOS, which stood for:"Quick and Dirty Operating System"? Somehow the arcane wisdom of The Philosphers' Stone holds more fascination....